In October I was in in Las Vegas for the first time. I survived. Thanks to stone lions, the rhythm of geometry and Robert Venturi's words .
Learning from the existing landscape is a way of being revolutionary for an architect. Not the obvious way, which is to tear down Paris and begin again, as Le Corbusier suggested in the 1920s, but another, more tolerant way; that is, to question how we look at things.
The commercial strip, the Las Vegas Strip in particular-the example par excellence (…) challenges the architect to take a positive, non-chip-on-the-shoulder view. Architects are out of the habit of looking nonjudgmentally at the environment because orthodox Modern architecture is progressive, if not revolutionary, utopian, and puristic; it is dissatisfied with existing conditions. Modern architecture has been anything but permissive: Architects have preferred to change the existing environment rather than enhance what is there.
But to gain insight from the commonplace is nothing new: Fine art often follows folk art. Romantic architects of the eighteenth century discovered an existing and conventional rustic architecture. Early Modern architects appropriated an existing and conventional industrial vocabulary without much adaptation. Le Corbusier loved grain elevators and steamships; the Bauhaus looked like a factory; Mies refined the details of American steel factories for concrete buildings. Modern architects work through analogy, symbol, and image-although they have gone to lengths to disclaim almost all determinants of their forms except structural necessity and the program-and they derive insights, analogies, and stimulation from unexpected images. There is a perversity in the learning process: We look backward at history and tradition to go forward; we can also look downward to go upward. And withholding judgment may be use as a tool to make later judgment more sensitive. This is a way of learning from everything. (…)
(…) Las Vegas is the apotheosis of the desert town. Visiting Las Vegas in the mid -1960s was like visiting Rome in the 1940s. For young Americans in the 1940s, familiar only with the auto-scaled, gridiron city and the antiurban theories of the previous architectural generation, the traditional urban spaces, the pedestrian scale, and the mixtures, yet continuities, of styles of the Italian piazzas were a significant revelation. They rediscovered the piazza. Two decades later architects are perhaps ready for similar lessons about large open space, big scale, and high speed. Las Vegas is to the Strip what Rome is to the Piazza.
There are other parallels between Rome and Las Vegas: their expansive settings in the Campagna and in the Mojave Desert, for instance, that tend to focus and clarify their images. On the other hand, Las Vegas was built in a day, or rather, the Strip was developed in a virgin desert in a short time. It was not superimposed on an older pattern as were the pilgrim’s Rome of the Counter-Reformation and the commercial strips of eastern cities, and it is therefore easier to study. Each city is an archetype rather than a prototype, an exaggerated example from which to derive lessons for the typical. Each city vividly superimposes elements of a supranational scale on the local fabric: churches in the religious capital, casinos, and their signs in the entertainment capital. These cause violent juxtapositions of use and scale in both cities. Rome's churches, off streets and piazzas, are open to the public; the pilgrim, religious or architectural, can walk from church to church. The gambler or architect in Las Vegas can similarly take in a variety of casinos along the Strip. The casinos and lobbies of Las Vegas are ornamental and monumental and open to the promenading public; a few old banks and railroad stations excepted; they are unique in American cities. (…)
Venturi, Robert; Scott Brown, Denise; Izenour, Steven (May 1977). Learning From Las Vegas (Revised ed.). MIT Press. ISBN 978-0-262-22020-0.
Photos - Olga Szulc
1.27.2023 UPDATE
The New Yorker’s comment on the book: